Our Story - About Extreme Outfitters

From field to your front door

Extreme Outfitters isn't just a store; it's the embodiment of a lifestyle. Rooted in the rugged traditions and camaraderie of North Carolina's archery and bowhunting community, we live and breathe the very experiences we equip. This isn't just about selling gear it's about sharing a way of life.

Our home is in Jacksonville, North Carolina, located right outside of Camp Lejeune Marine Corps Base. Here a profound connection to the outdoors are woven into the fabric of daily life, and these values drive everything we do.

Since 2014, when Zakk Plocica and his family took ownership, our mission has been clear: to establish Extreme Outfitters as one of the premier archery and outdoors shops  in the United States. It's a mission fueled by passion and a commitment to serving our community.

Outdoors is all in the family

Meet Zakk Plocica, the driving force behind Extreme Outfitters. More than just a businessman, he's a family man, a husband and father of three  who built this company with his team on a foundation of passion and dedication. You're more likely to find him tuning a bow than stuck in meetings.

This commitment to quality, integrity, and hard work is what sets Extreme Outfitters apart. Zakk's energy extends beyond the business into fitness as a triathlete, former motocross rider, powerlifter, and bodybuilder. He also actively engages with the brands we carry and participates in events such as the Total Archery Challenge.  

Family is at the heart of everything for the Plocicas. With three sons, they prioritize exploring the outdoors and creating lasting memories together.

That love for the hunt, for craftsmanship, and for the bond it creates is what drives this business. From the respect we have for nature to the relationships we build with our customers, it all matters.

How we’re different

We’ve never aimed to be the biggest. Just the best. Our edge is simple: extreme customer service and a team that truly knows the gear because we live it and  use it.

• REAL EXPERTS, NOT SALESPEOPLE: Our staff actually uses this gear in the field, on the hunt, and under pressure so your questions get real answers, fast.
• HAND-BUILT CUSTOM ARROWS: Free cut and glue on every arrow order, by our in-house archery experts for extreme precision.
• FIELD-TESTED SETUPS: Every piece of gear we ship is checked, fitted, and inspected because your hunt deserves more than a warehouse dropship.
• PERSONALIZED GEAR MATCHING: Recommendations based on your needs, terrain, game, and experience level so you don’t waste time or money.
• FAST DELIVERY: Whether you're deployed overseas or scouting your local range, we’ll get you geared up with fast, same day shipping.
• UNCOMMON CUSTOMER SERVICE: Ask a question and you’ll get an answer from someone who’s probably used it in the field last weekend.

From North Carolina to the world

Our e-commerce site ExtremeOutfitters.com serves customers all across the globe. Hunters, service members, archers, bowhunters, and outdoor enthusiasts from every corner of the map trust us because we stand behind everything we ship. We’ve invested heavily in our site to create a seamless shopping experience, packed with trusted brands and gear that’s field tested and hunt ready.

Expert Staff: Knowledge Driven from Enthusiasts

Our team doesn't just sell gear, we use it. With decades of combined experience across archery,  bow hunting and outdoor  equipment, our staff provides expertise you can't get from big box stores:

• ARCHERY SPECIALISTS - Professional bow technicians who compete and hunt with the equipment they recommend
• BOWHUNTING ADVISORS - Seasoned hunters who can match you with gear for your specific needs, game and targets

A gathering of enthusiasts, not just a store

We’re proud to serve those who serve, and we’re committed to helping every customer from seasoned shooters to first-time hunters feel confident, capable, and connected to the great outdoors.

Come visit us in Jacksonville or browse our online store at extremeoutfitters.com. Either way, you'll find more than just quality gear, you'll find a team that shares your passion for the outdoors and understands exactly what you need to make your next adventure a success, whether you're hunting in North Carolina or halfway around the world.

At Extreme Outfitters, our mission has always been bigger than selling gear—we’re here to share knowledge, grow the archery community, and celebrate the lifestyle that comes with bowhunting. That’s why we produce and promote two YouTube channels built to keep you connected.

The Archery Project opens the door to conversations that matter. Each episode dives into the experiences of hunters and archers from all kinds of backgrounds, giving you new perspectives and insights into the sport we all love.

The Extreme Outfitters Official Channel is where passion meets expertise. From in-depth bow reviews and custom setups to gear tests and field tips, we bring you the information you need straight from our shop in Jacksonville, NC.

Both channels reflect who we are—archers, hunters, and outdoor enthusiasts committed to giving back to the community and helping you make the most of every shot.